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About Ray Caldwell

Meet the Owner

My name is Ray Caldwell, owner of True Image Enterprise. I am from Longview, Texas, and I grew up fishing many lakes with my dad, D.C. Caldwell.

Through military tournaments, years of western competition, and mentorship from top anglers, I built a style focused on technique, discipline, and consistency.

Ray Caldwell holding a bass fish
Ray Caldwell catching a bass fish at Lake Isabella
Ray Caldwell at Lake Isabella
Fishing team posing with awards at Lake Isabella tournament
Fishing Team posing with Awards
Bass fish caught at Silverwood MBAA tournament
Bass Caught at Silverwood MBAA Tournament

During my naval career, I fished as a non-boater in MBAA (Military Bass Anglers Association) draw tournaments. Later, as a defense contract worker, I moved west to Ridgecrest, California, and quickly learned it was a different fishology.

A co-worker at the Naval Weapons Center, Jeff Stuart, invited me into MBAA tournaments. My first event was in Yuma, Arizona, on the Colorado River. I did not weigh a fish that day, but that moment shaped my mindset and growth as an angler.

As a Director

I received three Director Achievement Awards, including national rankings in 1996 (7th of 10) and 1997 (3rd of 10). In 2000, I received my third Director award and had the opportunity to direct bass tournaments across five regions from 1998 to 2007.

I am a life member of BASS with the rare 30-year patch, a member of the Association of B.A.S.S Professionals, and an active conservation volunteer for Lake Isabella, Castaic, Pyramid, Casitas, and Cachuma.

As a Fisherman

Highlights include 1st place at Yuma in December 2000 and 1st place at Pyramid Lake in May 2000, along with big fish awards in both MBAA tournaments.

I also earned one 2nd place finish, three 3rd place finishes, one 5th place finish, three 8th place finishes, and multiple top 10 and top 20 placements. In 1997, I ranked 5th nationally among Navy fishermen in MBAA programs.

Today, after retiring from Northrop Grumman Corporation, I remain the humble owner of True Image Enterprise. I bring what I have learned from top pro anglers and mentors into developing high-quality soft plastic fishing baits for deep-water structure.

Thank you and "keep a tight line."

Sincerely,

Ray Caldwell